Canadian Politics
Government Relations
International Business
National Security
Defence Industry
Political Strategy
University of California
University of Toronto

Surviving and Thriving in the Digital Economy

Senior Associate & Head of Operations


Goran Samuel Pesic has many years of experience in political, economic, defence and security matters. He is a Senior Associate and Head of Operations with David Pratt & Associates (DPA), a government relations and strategic consultancy firm located in Ottawa, Canada. Goran is also President of Samuel Associates Inc., where he provides strategic advice on specific issues and projects to a wide variety of clients in Canada and abroad.

Prior to joining DPA, Goran was a senior executive with the Canadian Commercial Corporation (CCC), a Government of Canada agency mandated to facilitate international trade on behalf of Canada’s defence, aerospace and infrastructure industries. As a corporate director, Goran was responsible for providing strategic business and political advice to the executive leadership on risk management and international business development opportunities for Canadian industries.

While at CCC, Goran was selected for a senior Federal Government Executive Exchange Program to the Middle East with CAE Inc. As Director of Strategic Business Development and Government Relations for CAE Defence and Security, he was responsible for marketing and sales for Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

Prior to CCC and CAE, Goran was a senior political advisor to Canada’s Minister of International Trade. He provided strategic advice and recommendations to the Minister on Export Permit Controls and International Traffic in Arms Regulations. He advised on various Export Development Canada commercial transactions affecting Canada’s national interests. Goran was the lead advisor for CanadaU.S. Trade Relations – both commercial and defence. He also worked on policy issues relating to free trade negotiations with the European Union (EU), South Korea and the Trans-Pacific Partnership as well as Canada’s nuclear cooperation agreements with various nations. Before International Trade, Goran was a political advisor to the federal Minister of Public Safety. He was responsible for Canada’s national security and emergency management policy and CanadaU.S. security and intelligence relations.

Before politics, Goran was an executive director of two thinktanks: the Atlantic Council of Canada and the Council on Transatlantic Relations. He established and maintained strategic partnerships with leading organizations such as NATO, the Organization for Security and Cooperation in Europe, the EU, the European Bank for Reconstruction and Development, the Organization for Economic Cooperation and Development, the World Bank and policy thinktanks in Canada and abroad.

His recent academic publication Surviving and Thriving in the Digital Economy (2018) was written for the University of Calgary’s School of Public Policy on the topic of cyber-security and its impact on the Canadian economy.

Goran is a U.S. National Security Fulbright Scholar from the University of California and holds a Bachelor of Arts in Political Science and History from the University of Toronto.